Work

The Relationships among Self-Brand Congruence, Brand Attachment, Customer Engagement, and Brand Loyalty

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10951-0_295

Authors: Yana Andonova, Elizabeth Gelfand Miller, William D. Diamond

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W11929459

FWCI: 1.714

Cites:

Cited by: 7

Related to: 10