Work

La gestión de los clientes en el comercio electrónico: aplicación de algoritmos genéticos (AG) al CRM

Year: 2001

Type: article

Source: Economía industrial

Author: Laura Núñez‐Letamendia

Language: Spanish

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1245853

FWCI:

Cites:

Cited by: 2

Related to: 10