Work

Software review: The role of workflow and marketing resource management technologies in supporting marketing – The last bastion for technology in marketing

Year: 2003

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240207

Author: Shaun Doyle

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W126348136

FWCI:

Cites:

Cited by: 2

Related to: 10