Work

Alternative Instrumente unternehmerischer Kommunikation

Year: 1989

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-84738-6_12

Authors: Rudolf Beger, Hans-Dieter Gärtner, Rainer Mathes

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W13419636

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Related to: 10