Work

Corporate Nationalism and Glocalization of Nike Advertising in “Asia”: Production and Representation Practices of Cultural Intermediaries

Year: 2012

Type: article

Source: Sociology of Sport Journal

DOI: 10.1123/ssj.29.1.42

Author: Koji Kobayashi

Institution: University of Otago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W138126396

FWCI: 7.131

Cites: 58

Cited by: 37

Related to: 10