Work

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Year: 2005

Type: article

Authors: Сунил Гупта, Donald R. Lehmann

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W14537113

FWCI: 34.43

Cites:

Cited by: 164

Related to: 10