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Uma Análise Da Qualidade Do Relacionamento (qr) No Canal De Distribuição Da Maçã Brasileira Sob a Ótica De Produtores

Year: 2006

Type: article

Abstract: This study explored the construct Relationship Quality (RQ) considering three dimensions: Satisfaction, Trust, and, Relationship Commitment. Even more, it proposes antecedents and consequences constructs to RQ. The context verified was the Brazilian’s Apple Distribution Channel, concretely, the exchange relationships between growers and distributors’ companies in the grower’s view. The results of this study proved the associations proposed.

Source: LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

Authors: Cláudio Zancan, Paulo Henrique Müller Prado

Institutions: Universidade de Brasília, Universidade Federal do Paraná

Language: Portuguese

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W1503299462

FWCI: 0.911

Cites: 25

Cited by: 3

Related to: 10