Work

Pricing in Big Business: A Case Approach

Year: 1980

Type: book

Authors: A. D. H. Kaplan, Joel B. Dirlam, Robert F. Lanzillotti

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1513430276

FWCI: 7.2

Cites:

Cited by: 43

Related to: 10