Work

The Ambivalent Consumer: A Sequential Investigation of Response Amplification in Buyer-Seller Encounters

Year: 2015

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2015.1049686

Authors: Victoria D. Bush, Lifeng Yang, Katerina E. Hill

Institutions: University of Mississippi, Arkansas State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1551916440

FWCI: 4.317

Cites: 31

Cited by: 17

Related to: 10