Work

Die Relevanz digitaler Medien in B-to-B-Transaktionen

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-04680-4_22

Authors: Klaus Backhaus, Ole Bröker, Philipp A. Brüne, Philipp Gausling

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W16933352

FWCI:

Cites: 16

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Related to: 10