Work

The Effect of Corporate Endorsement on Consumers' Product Brand Evaluations - An Empirical Analysis of the Influence of Corporate Image

Year: 2012

Type: dissertation

Source: Lund University Publications Student Papers (Lund University)

Authors: Marion Küpers, Pia Faulseit

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1733520344

Cites: 51

Cited by:

Related to: 10