Work

Die Geschichte des Marketing

Year: 1981

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85893-1_2

Author: Malte W. Wilkes

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W174368381

FWCI:

Cites:

Cited by: 1

Related to: 10