Work

Markenführung im Zeitschriftenmarkt

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_84

Authors: Jürgen Althans, Gerd Brüne

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W176558606

FWCI: 6.712

Cites: 8

Cited by: 4

Related to: 10