Work

Luxury brand identity : the influence of mobile digital technology

Year: 2014

Type: dissertation

Author: Parisa Mahyari

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W177347495

Cites: 154

Cited by: 1

Related to: 10