Work

Exzellenz in Makrenmanagement und Vertrieb (Excellence in Brand Management and Sales)

Year: 2005

Type: book

Source: Springer eBooks

Authors: Dieter Ahlert, Bruce Becker, Heiner Evanschitzky, J. Hesse, A. Salfeld

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W17907567

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