Work

Die neue Sehnsucht nach dem Analogen – Retrotrends im digitalen Zeitalter als Kommunikationsstrategien

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03298-2_12

Author: Dominik Pietzcker

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189299696

FWCI: 1.709

Cites: 22

Cited by: 2

Related to: 10