Work

Software review: Which part of my marketing spends really works? — Marketing mix modelling may have an answer

Year: 2004

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240236

Author: Shaun Doyle

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W192117985

FWCI: 1.873

Cites:

Cited by: 4

Related to: 10