Work

It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1009351

Authors: Hua Chang, Hyokjin Kwak, Marina Puzakova, Jisoo Park, Edith G. Smit

Institutions: Philadelphia University, Drexel University, Lehigh University, Seoul National University, University of Amsterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1925467114

FWCI: 3.084

Cites: 68

Cited by: 40

Related to: 10