Work

Entwicklung von Kommunikationsstrategien

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8078-6_21

Authors: Franz-Rudolf Esch, Kai Winter

Institutions: Justus-Liebig-Universität Gießen, EBS University of Business and Law, Aschaffenburg University of Applied Sciences

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1945388317

FWCI: 1.602

Cites: 28

Cited by: 8

Related to: 10