Work

Market segmentation : a tool for improving customer satisfaction and retention in insurance service delivery

Year: 2011

Type: article

Author: Festus Epetimehin

Institution: Joseph Ayo Babalola University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W196694615

FWCI: 1.392

Cites: 11

Cited by: 15

Related to: 10