Work

Activation of country stereotypes: automaticity, consonance, and impact

Year: 2012

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-012-0318-1

Authors: Marc Florian Herz, Adamantios Diamantopoulos

Institution: University of Vienna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968681663

FWCI: 19.15

Cites: 92

Cited by: 190

Related to: 10