Work

Stakeholder involvement in the new service design process

Year: 2000

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770003

Authors: Anne M Smith, Moira Fischbacher

Institution: University of Glasgow

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974533366

FWCI:

Cites: 42

Cited by: 16

Related to: 10