Work

Buying less, more often: an evaluation of sachet marketing strategy in an emerging market

Year: 2009

Type: article

Source: The Marketing Review

DOI: 10.1362/146934709x414297

Authors: Ramendra Singh, Rodolfo P. Ang, Joseph A. Sy-Changco

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Hong Kong, Chinese University of Hong Kong

OpenAlex ID: W1977561586

FWCI: 1.037

Cites:

Cited by: 30

Related to: 10