Work

Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2012.728505

Authors: Mina Lee, Kyongseok Kim, Karen Whitehill King

Institution: University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978806395

FWCI: 0.713

Cites: 29

Cited by: 5

Related to: 10