Work

An effective pricing framework in a competitive industry: Management processes and implementation guidelines

Year: 2009

Type: article

Source: Journal of Revenue and Pricing Management

DOI: 10.1057/rpm.2009.47

Authors: Bang-Ning Hwang, Jack Tsai, Hsiao-Cheng Yu, Shih-Chi Chang

Institutions: National Yang Ming Chiao Tung University, National Changhua University of Education

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978940193

FWCI: 0.787

Cites: 20

Cited by: 12

Related to: 10