Work

Skala konstruowania siebie przez marki - polska adaptacja skali Brand Engagement in Self-Concept (BESC)

Year: 2012

Type: article

Source: Marketing i Rynek

Author: Wiktor Razmus

Institution: John Paul II Catholic University of Lublin

Language: Polish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982016111

FWCI:

Cites: 4

Cited by: 2

Related to: 10