Work

How to evaluate campaign response — The relative contribution of data mining models and marketing execution

Year: 2007

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5750036

Author: Tom Breur

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1982974012

FWCI: 2.361

Cites: 8

Cited by: 10

Related to: 10