Work

Consumers' price perceptions of promoted products

Year: 1995

Type: article

Source: Journal of Retailing

DOI: 10.1016/0022-4359(95)90028-4

Authors: Valerie Folkes, Rita D. Wheat

Institution: University of Southern California

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985100856

FWCI: 2.696

Cites: 19

Cited by: 126

Related to: 10