Work

The luxury brand strategy challenge

Year: 2009

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2008.53

Author: Uché Okonkwo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1985284659

FWCI: 11.41

Cites: 2

Cited by: 99

Related to: 10