Work

What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.05.003

Authors: Shintaro Okazaki, Charles R. Taylor

Institutions: King's College London, Universidad Autónoma de Madrid, Villanova University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1985366164

FWCI: 34.17

Cites: 29

Cited by: 149

Related to: 10