Work

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Year: 2015

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.2014.0893

Authors: Sridhar Narayanan, Kirthi Kalyanam

Institutions: Stanford University, Santa Clara University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985441741

FWCI: 26.36

Cites: 46

Cited by: 160

Related to: 10