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The Relationship between Demographic Characteristics, Personality Traits and Users’ Seek Values in Multiple Service Industries in Saudi Arabia

Year: 2015

Type: article

Abstract: This study is an attempt to examine the relationship between demographic characteristics, personality traits and users’ seek values in multiple service industries in Saudi Arabia. The sample is comprised of 400 sampling where data is obtained through a distributed questionnaire. This study used multiple regressions to test the relationship between independent variables and dependent invariable. The results found that there is a positive relationship between demographic characteristics and users’ seek values. In addition, there is a positive significant association between personality traits and users’ seek values. Finally, this research provided some limitations and suggestions for future researchers at the end of the study. DOI: 10.5901/mjss.2015.v6n2s1p363

Source: Mediterranean Journal of Social Sciences

DOI: 10.5901/mjss.2015.v6n2s1p363

Authors: Badah Homuod Alotaibi, Ebrahim Mohammed Al-Matari

Institution: Universiti Utara Malaysia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1986255100

FWCI:

Cites: 57

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Related to: 10