Work

What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496490802508674

Authors: Suzanne O'Curry Fogel, Corliss Green Thornton

Institutions: DePaul University, Georgia State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990367001

FWCI: 2.185

Cites: 20

Cited by: 25

Related to: 10