Work

Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis

Year: 2012

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2012.11.009

Authors: Estrella Díaz, Christina Koutra

Institutions: University of Castilla-La Mancha, Bournemouth University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990572412

FWCI: 12.66

Cites: 59

Cited by: 102

Related to: 10