Work

The impact of strategic consistency on market share and ROA

Year: 2014

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-06-2013-0057

Authors: Larry P. Pleshko, Richard A. Heiens, Plamen Peev

Institutions: Kuwait University, University of South Carolina Aiken, Towson University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990607158

FWCI: 5.342

Cites: 43

Cited by: 21

Related to: 10