Catalog vs Non-catalog Shoppers of Apparel: Perceived Risks, Shopping Orientations, Demographics, and Motivations
Year: 1991
Type: article
Study design: Observational Study
Authors: Yoon-Hee Kwon, Soae L. Paek, Maria Arzeni
Institution: Northern Illinois University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1996697616
