Work

Group RFM analysis as a novel framework to discover better customer consumption behavior

Year: 2011

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2011.05.034

Authors: Hui-Chu Chang, Hsiao-Ping Tsai

Institutions: Tungnan University, National Chung Hsing University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999992001

FWCI: 7.421

Cites: 22

Cited by: 72

Related to: 10