Work

Symbolic double‐coding: the case of Australian pubs

Year: 2006

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750610658793

Author: Simone Pettigrew

Institution: The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000337347

FWCI:

Cites: 41

Cited by: 8

Related to: 10