Work

B2B brand extension to the B2C market—The case of the ICT industry in Taiwan

Year: 2008

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2008.7

Authors: Ying-Chan Tang, Fen-May Liou, Sheng-Yao Peng

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000901991

FWCI: 3.266

Cites: 32

Cited by: 17

Related to: 10