Work

Commentary: Celebrity Endorsers: Do You Get What You Pay for?

Year: 1992

Type: editorial

Source: Journal of Services Marketing

DOI: 10.1108/eum0000000002531

Authors: Mary Walker, Lynn Langmeyer, Daniel Langmeyer

Institutions: Xavier University, Northern Kentucky University, University of Oregon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000972799

Cites: 5

Cited by: 53

Related to: 10