Work

The role of corporate culture in relationship marketing

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561111111361

Authors: Oriol Iglesias, Alfons Sauquet, Jordi Montaña

Institutions: Esade, Universitat Ramon Llull

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001069230

FWCI: 11.14

Cites: 54

Cited by: 89

Related to: 10