Work

Differences between industrial and consumer product managers

Year: 1984

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(84)90030-0

Authors: Wm.Theodore Cummings, Donald W. Jackson, Lonnie L. Ostrom

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003106366

FWCI: 1.604

Cites: 11

Cited by: 39

Related to: 10