Work

New brand names and inferential beliefs: Some insights on naming new products

Year: 1987

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/0148-2963(84)90046-8

Authors: George M. Zinkhan, Claude R. Martin

Institutions: University of Houston, University of Michigan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2003256777

FWCI:

Cites: 27

Cited by: 87

Related to: 10