Work

Including spatial interdependence in customer acquisition models: A cross-category comparison

Year: 2012

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2012.04.008

Authors: Philippe Baecke, Dirk Van den Poel

Institution: Ghent University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004690932

FWCI: 7.297

Cites: 46

Cited by: 14

Related to: 10