Work

Marketing Research Traditions: Toward Theoretical Unification or Pluralism?

Year: 2007

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(07)70030-7

Author: Kristian Möller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Academy of Finland

OpenAlex ID: W2004974366

FWCI: 0.921

Cites: 57

Cited by: 10

Related to: 10