Work

Physiological measurement of advertising effects

Year: 1984

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220010105

Author: David W. Stewart

Institution: Vanderbilt University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005111142

FWCI: 8.02

Cites: 9

Cited by: 26

Related to: 10