Work

Adverse influence of brand commitment on consideration of and preference for competing brands

Year: 2007

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20175

Authors: Kalpesh Kaushik Desai, Sekar Raju

Institutions: Binghamton University, University at Buffalo, State University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005289409

FWCI: 7.086

Cites: 28

Cited by: 31

Related to: 10