Work

How online and offline behavior processes affect each other: customer behavior in a cyber-enhanced bookstore

Year: 2012

Type: article

Study design: Observational Study

Source: Quality & Quantity

DOI: 10.1007/s11135-012-9670-y

Authors: Chien-Wen Chen, Chiang-Yu Cheng

Institutions: Feng Chia University, National Central University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005304654

FWCI: 6.396

Cites: 49

Cited by: 29

Related to: 10