Work

Why the devil wears Prada: Consumers’ purchase motives for luxuries

Year: 2012

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.9

Author: Liselot Hudders

Institution: Ghent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005707429

FWCI: 11.86

Cites: 66

Cited by: 93

Related to: 10