Work

Comparison Between Audio and Video Components of TV Commercials for Qarz ul-Hasanah Savings Accounts of Iranian Government Banks

Year: 2013

Type: conference-paper

Abstract: This research aims to study Comparison study of image and sound complications of advertisements of “without interest saving accounts” in Iranian banks. Results indicated that there is a meaningful difference between the averages of two banks, and Refah shows higher growth rate. According to the results, some meaningful analytical units were: Music, image manifestations, reward, message transfer techniques, film taking, roles, and sounds putting.

Source: Procedia - Social and Behavioral Sciences

DOI: 10.1016/j.sbspro.2013.06.651

Authors: Sona Padidar, Seyed Reza Atashpour, Seyed Hamid Atashpour, Azizreza Ghasemzadeh

Institution: University of Social Welfare and Rehabilitation Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2005752341

FWCI:

Cites: 1

Cited by: 1

Related to: 10